Rubrum Lunar Music Festival.

Tasked with creating an “Imaginary Festival” of our choosing, I decided on the Rubrum “Red Moon” Lunar Music Festival with the Fall 2022 Lineup including Doja Cat, Kali Uchis, and the Weeknd. I chose the name Rubrum based on the Latin translation meaning Red Sunset as it followed my festival brand identity and ideal concept. The reason for me choosing for there not to be any red in my color palette was simply because I felt the name conveyed enough meaning for the event not to repeat itself, not taking the easy route with my brand identity and logo design, as it would have been expected.