Michigan Monarchs.
During my Senior Graphic Design Studio, my class was tasked with creating a major league sports team and brand manual for a sport of our choosing. I created the Michigan Monarchs Hockey Team as a potential NHL expansion team.
The Michigan Monarchs Hockey Team is a National Hockey League organization located in Traverse City, Michigan. The brand was designed to represent liberation and change as well as the natural endeavors of the state and its local communities. The Brand Manual will guide you throughout the Michigan Monarchs Brand and how to incorporate it properly.
Make them proud.
By using the monogram as the primary logo in all instances of the name “Michigan Monarchs”, the team is able to ensure that the brand identity remains consistent and recognizable across all channels and company contact points.