Rattled Beer Packaging.

Tasked with creating a Beer Brand for the working American class, I came up with the concept of “Rattled”. Keeping in theme with the idea of “readiness” and “sturdiness”, I wanted to include a western front concept conveying the uneasiness that comes with exploring the unknown.

The Rattled Beer Brand is one of the main sellers among Black Boar Brewing Co. located in Milwaukee, Wisconsin. The brand was designed to be sold across the country, representing the endeavors and hardships of the working class and their local factions and communities.