Ben & Jerry’s Rebrand.

For my Senior Show and last semester at ECU, our final project included a complete redesign of an existing brand identity, trademark and color palette for a company of our choosing. My team and I decided on the redesign of the iconic brand Ben & Jerry’s Ice Cream. Following a more sophisticated and softer palette, the redesigning included more diverse flavors, simplified package design, muted color palette, slimmer typeface and logo design.